SMART RANGE Collection

Have you ever wanted an oven that could literally do it all? From salmon to s'mores, the new smart range collection from Whirlpool is a must-have that fits your family’s every need. And that's what this product launch campaign was set out to convey. ​​​​We utilized strategic storytelling to embody the consumer’s lives at home. A warm message with authenticity infused throughout. From product interactions to the more important human interactions, we strived to create a world where a product launch was more about the moments created with the product, rather than the product being in the spotlight.

The product wasn’t the main character, it was part of the family.