LOW-PROFILE SMART MICROWAVE
PRODUCT LAUNCH
A MIRCROWAVE THAT GOES ABOVE AND BEYOND
A microwave is just a microwave…Right? Wrong! KitchenAid consumers always expect the best. Whether it’s the ingredients used to create their favorite meals or the tools they use to make them. That’s exactly what we set out to accomplish with this launch. We embraced striking visuals, strategic storytelling, and a holistic approach to deliver a consumer-centric package for the brand.
Tracy Keck: Art Director // Alaina Africano: Creative Director // Chris Deaver: Copywriter
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PHOTOGRAPHY
PDP EXPERIENCE
IN-STORE POP