FLUSH design dishwasher

PRODUCT LAUNCH

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TURNING DIRTY WORK INTO SOMETHING BEAUTIFUL

Most people see dishes as a dreaded chore, and to be frank…they are. But that’s where KitchenAid steps in. Knowing that the KitchenAid consumer values a perfectly curated kitchen experience. The brand created the first-ever Flush Design Dishwasher. Perfectly engineered to blend seamlessly into the cabinets of the kitchen. We highlighted its sleek design and feature-packed capabilities by creating a high-energy, visually dynamic, and consumer-centric content package. This content set the tone and paved a new path for product launches across the KitchenAid brand.

Tracy Keck III: Art Director // Alaina Africano: Creative Director // Emily Nickerson: Copywriter // Dalia Jury: Copywriter

PRODUCT OVERVIEW

FEATURES

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KitchenAid Bowl-Lift Launch