We took KitchenAid’s biggest and baddest stand mixer and developed a sweet campaign that was sure to make your mouth water. Packed with juicy features and recipes made just for the launch, we created a campaign that was educational, inspirational, and a bit snackable. Our goal was to inspire our consumers to make more and do it confidently, knowing that the all-new KitchenAid Bowl-Lift Stand Mixer could handle the heat in the kitchen. We stood behind the brand equity and sprinkled in all of the delicious features this thing had to offer.