I had the amazing opportunity to work with a local fair art directing and copywriting
an out-of-home campaign to help boost their awareness and attendance with millennials. 

Year after year the fair was struggling to engage with their millennial market. We developed this campaign to be eye-catching, cheeky, nostalgic and most importantly, relevant to their target audience.

The campaign ended up being a massive success, boosting attendance, and reviving interest in the fair.